Somalian-born, Canadian-based hip-hop artist K'Naan has spoken about the "unity and celebration" that will connect with his song "Wavin' Flag," after it was chosen as the official anthem of Coca-Cola's 2010 FIFA World Cup program.
K'Naan has specially recorded a version of the song for the tournament, hosted by South Africa. The remix of "Wavin' Flag" is part of Coca-Cola's global integrated marketing campaign "inspired by the joyous dance celebrations familiar to Africa."
The track will be used as the music element throughout the entire campaign, including as the soundtrack for all television commercials, during the trophy tour, and will also be featured on the online digital platform, Coca-Cola said in a press conference in Zurich, Switzerland.
"Wavin Flag: The Celebration Mix" is a recast version of a track off K'Naan's set "Troubadour" (Universal Music, 2009). It features many elements of the original song but includes a pre-chorus that sets the uplifting, unified tone of the 2010 FIFA World Cup, turning the song into one that is "more open, more inviting, more celebratory", the artist says.
"I'm so proud of this version," K'Naan tells Billboard.Biz. "We took something like 50 drums and did this crazy mix for it. It's about the one time that we all get together and the world forgets its conflict and its problems and we focus on this unity and celebration. That moment is connected now to 'Wavin' Flag.'"
Quiz by rutesouza
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Tags: sports, FIFA, comparatives
Description: FIFA World Cup 2010 theme song